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Users will soon have a fresh option that allows them to lessen the amount of AI-created content appearing in their feeds. This move comes as the service revealed that it now features in excess of 1 billion AI videos.

Trial and Implementation

The new functionality is in a pilot phase over the coming weeks before a widespread launch. This development comes amid a surge in AI content, spurred by recent AI video creators.

The Broader AI Trend

Studies have shown that nearly a tenth of the most rapidly expanding content creators on a popular video site primarily display AI-generated videos. A considerable share of this output is considered “AI slop”, a phrase for poor-quality, bulk-generated content that is typically nonsensical or dreamlike.

Our research shows that many people like content produced via AI tools, ranging from AI artwork to educational videos, and we want to give people the option to adjust the amount of that, based on their own choices,” stated a spokesperson.

Volume and Proportions

The platform disclosed that there are presently over a billion videos on its app identified as artificially created. Overall, over 100 mn pieces of content are added to the platform daily, making AI-generated material a limited portion of its total content library.

User Control Features

Viewers will be able to decrease or raise the level of artificial media they watch by using the “manage topic” feature in the application and choosing AI-made media. Additional categories that currently be adjusted under the setting cover politics, clothing, beauty, and movement.

Platform Guidelines

TikTok’s guidelines mandate creators to label convincing AI-made content, and it bans dangerous AI impersonations of celebrities or critical incidents. Any realistic artificial content that is unmarked can be deleted under its terms of service.

Additionally, the service will now attach an artificially created tag to content produced via its built-in AI features, or detected by an cross-platform project for identifying AI-generated material. This measure is designed to deter users from attempting to circumvent the labeling process.

Educational Initiatives

The platform is furthermore introducing a two million dollar AI literacy fund for professionals and institutions to produce educational content about responsible artificial intelligence. This initiative will benefit educational bodies specializing in educating computer science.

Platform Protection

TikTok has defended its moderation strategy, amid discussion over proposals to make redundant numerous content moderators in the United Kingdom. TikTok is expected to cut hundreds of positions in its trust and safety division in its British office, with trade unions and internet security professionals raising concerns that staff are being displaced by machine-led review.

A trust and safety lead explained that people-led review would continue to be important, but AI can shield workers by eliminating the most distressing content prior to it has to be seen by staff. The platform reported a notable drop in disturbing and violent content seen by safety staff over the past year due to intervention by its machine learning processes.

It is vital to integrate people and machines to ensure user safety,” she said. “We’ll have people as involved in the system, but we further consider it’s highly necessary to reduce exposure to dangerous material as swiftly, which is why a extensive automated help is really helping us work at speed.”